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Innovate

The Important Role of Positive Deviants

By William Seidman  and Michael McCauley

WHAT IS A POSITIVE DEVIANT?

No doubt you are familiar with the term "deviant." Merriam-Webster defines it as someone who "departs from an established course or norm." Most people think of a deviant as someone who does bad things - someone who disrupts the natural flow of society. However, there are also positive deviants. These people are at the other end of the performance spectrum; they are the very top performers.
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